I Redesigned My Website 20 Times to Learn These 3 Take Aways that Convert More Leads

An Entrepreneur’s Journey

Professor Schwartz
6 min readJul 21, 2024
The 3 Take Aways that Convert (image created with canva.com)

Ugh.

Why does designing a website need to be so difficult?

Let’s face it, we all need a website to do one thing — help us connect with the people we need to connect with.

But that’s the problem.

Why is designing a website so difficult, when we know what we need to do:

  • we need a very clear offer
  • we need to speak directly to our target customer
  • we need our target customer to “WANT” to connect with us now!

One

Simple is better.

The first lesson I learned after redoing my website 20 times is that “simple is always better.”

No, seriously!

Think about any webpage you ever landed on.

Take the Apple homepage for example:

Apple Homepage (July 21, 2024)

Who are they talking to here?

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Professor Schwartz

Education Thought Leader and Author of "Disrupting Education," the blueprint for building 21st century schools of the future.